Essuntials® yellow lotus-inspired logo symbolizing resilience, harmony with nature’s rhythms, and living well under the sun.

A New Era of Sun Protection Is Almost Here — Soft, Comfortable UV Protection. No Reapplication Necessary.

Baby UPF Clothing

Wrap your baby in comfort and protection with soft, breathable UPF 50+ clothing that blocks harmful UV rays.

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Sun Protection That Feels As Good As It Works

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At Essuntials®, our mission is to change how you think about sun protection. We believe the most effective UV defense isn’t just in a bottle; it’s in the clothing you wear every day. Our UPF 50+ clothing seamlessly combines comfort and style with the highest level of UV protection, so you never need to reapply.

Get ready to feel the difference.

Feel-good UV protection. No need to reapply.

Essuntials® yellow lotus-inspired logo symbolizing resilience, harmony with nature’s rhythms, and living well under the sun.

UPF 50+ Shirts for Men, Women, & Kids

Essuntials® yellow lotus-inspired logo symbolizing resilience, harmony with nature’s rhythms, and living well under the sun.

Blocks 98% of UVA and UVB rays

Essuntials® yellow lotus-inspired logo symbolizing resilience, harmony with nature’s rhythms, and living well under the sun.

Live well under the sun™

Essuntials® yellow lotus-inspired logo symbolizing resilience, harmony with nature’s rhythms, and living well under the sun.
Aerial view of the St Petersburg waterfront park with pier, green spaces, and a marina on a partly cloudy day

Home to 361 Sunny Days a Year

The Sunshine City of St. Pete, Florida