Essuntials® yellow lotus-inspired logo symbolizing resilience, harmony with nature’s rhythms, and living well under the sun.
UPF 50+ sun protection shirt floating in a blue sky, caught by a hand, followed by the Essuntials lotus bloom animation

Protects like sunscreen, feels like your favorite tee.

UPF 50+ clothing made with natural fibers. All-day comfort. All-day protection.

The Sun Does More Damage Than You Think

Protecting it should be easy

UV damage is cumulative. Every unprotected day adds up, leading to premature aging, sunburns, and increased skin cancer risk. The good news? About 90% of that damage is preventable with consistent protection.

Sunscreen is messy and needs constant reapplying, and most regular clothing doesn’t offer the UV protection your skin actually needs.

That’s why we built Essuntials®. UPF 50+ clothing made with natural fiber blends that feel soft like your favorite tee. So you can get dressed and stay protected. It’s that simple.

Sun Protection That Fits Your Life

UPF 50+ Protection

Broad-spectrum protection that blocks 98% of UVA and UVB rays. All day. No reapplication.

Soft, Everyday Comfort

Natural fiber blend that feels like your favorite tee, with breathability and performance for all-day wear.

Protection That Lasts

Tested to maintain UPF 50+ protection through 40+ washes. So you can worry less and live more.

Sun Protection That Feels As Good As It Works

Join the Waitlist

At Essuntials®, our mission is to change how you think about sun protection. We believe the most effective UV defense isn’t just in a bottle; it’s in the clothing you wear every day. Our UPF 50+ clothing seamlessly combines comfort and style with the highest level of UV protection, so you never need to reapply.

Get ready to feel the difference.

Feel-good UV protection. No need to reapply.

Essuntials® yellow lotus-inspired logo symbolizing resilience, harmony with nature’s rhythms, and living well under the sun.

UPF 50+ Shirts for Men, Women, & Kids

Essuntials® yellow lotus-inspired logo symbolizing resilience, harmony with nature’s rhythms, and living well under the sun.

Blocks 98% of UVA and UVB rays

Essuntials® yellow lotus-inspired logo symbolizing resilience, harmony with nature’s rhythms, and living well under the sun.

Live well under the sun™

Essuntials® yellow lotus-inspired logo symbolizing resilience, harmony with nature’s rhythms, and living well under the sun.
Aerial view of the St Petersburg waterfront park with pier, green spaces, and a marina on a partly cloudy day

Home to 361 Sunny Days a Year

The Sunshine City of St. Pete, Florida