The Best and Worst Times for Sun Exposure
Wondering when sun exposure is safest? Learn how to plan your day, avoid peak UV hours, and simplify sun safety with UPF clothing.
Protects like sunscreen, feels like your favorite tee.
UPF 50+ clothing for the whole family. All-day comfort, all-day protection, nothing to reapply.
Sun Protection That Fits Your Life
UPF 50+, Independently Tested
Broad-spectrum protection that blocks 98% of UVA and UVB rays. All day. No reapplication.
Soft, Everyday Comfort
A soft, breathable knit made to be worn all day, not just at the beach.
Protection That Lasts
Tested to hold its UPF 50+ rating through at least 40 washes. So you can worry less and live more.
Free UV forecast
What's the UV where you are?
Check the hourly UV Index (UVI) for any city and when it peaks, then get a simple plan for what to wear that fits your day and your skin.
Popular in the Journal
Plain answers to the questions we hear most about UV and sun protection.
How to Test UPF Clothing at Home
How is UPF clothing tested? Here’s how lab-certified methods work, plus at-home tips to keep your clothing effective.
Is Polyester Enough for Sun Protection in Clothing?
Not all polyester offers UPF protection. Here’s what affects its UV-blocking ability, plus comfortable sun-safe alternatives.
