Sun Protection That Actually Feels Good
Soft enough to forget it's protecting you. Protective enough that your skin will thank you.
Welcome to Essuntials®
Why We're Here
The sun is part of your everyday life, and so is the damage it causes. Most of it invisible, all of it cumulative. Not just sunburns, but also premature aging and increased skin cancer risk. The thing is, about 90% of UV skin damage is preventable with consistent protection.
The problem isn't awareness, it’s that most protection feels like a chore. Sunscreen is messy, needs reapplying, and can be difficult to become second nature.
So we thought: what if sun protection was as easy as getting dressed?
Essuntials® is UPF 50+ clothing made with natural fiber blends that feel like your most comfortable tee. No synthetic rashguard stiffness. No sunscreen residue. No reapplying every two hours. Just real, reliable UV protection built into something you'd already want to wear.
Born in the Sunshine City
Our Story
St. Petersburg, Florida gets roughly 361 days of sunshine a year. When you live here, sun protection isn't seasonal. It's a daily necessity.
That's where Essuntials® was born. In a life spent outdoors: at the beach, on the trail, at the playground, in the garden, in the city. We wanted protection that keeps up with your life, not the other way around.
So we created it. UPF 50+ clothing with natural fiber blends that breathe, move, and hold up, wash after wash, adventure after adventure.
What Makes Us Different
Protection You Can Trust, Comfort You’ll Love
What Drives Us
Our Promise to You
We set out to make one thing: sun protection you don’t have to think about. It starts with clothing that works as hard as sunscreen without any of the hassle.
That means soft, natural-blend fabrics and durability you can count on, with styles for men, women, and kids of all ages, skin tones, and sizes. Everyone deserves to feel covered.
This is everyday wear for every body and every day under the sun.
Your Sun Protection Journey Starts Here
Join Us
Morning walks, afternoon errands, beach days, backyard hangs, playground runs, and pickleball with friends, whatever your version of life outdoors looks like, we made something for it.
Let's live well under the sun™.
Team Essuntials
